human-centered AI
Human-centered AI,
with real engineering behind it.
AI is the tool that speeds up your processes; product judgment and the experience of the people using it stay at the center. We build custom software, apps, and automations with proven engineers —not generic templates— so your team adopts them and your business sees results.
Who we've worked with
- SunPower Capital
- Ginga Nation
- Falúa
- INTESC
- El Taller de Rafa
Our approach
AI as the tool, people at the center.
AI as the tool
We use AI to streamline processes and speed up every delivery. It's the means to reach a better result faster, not an end in itself.
Real engineering
Behind every project are programmers with proven software engineering experience. We build custom, not from generic templates.
Human-centered design
User experience —UX, the root of our name— guides every decision. We ship software your team understands and adopts.
What we build
AI is the tool; the result is software your people actually use.
AI automation
We connect your company's information with AI. Your team asks questions in plain language and gets real answers. AI handles the repetitive tasks.
Learn moreCustom web applications
Internal platforms your team uses every day to operate better. Replace Excel, WhatsApp and manual processes with a system that centralizes information and automates tasks.
Learn moreMobile applications
Your business in the pocket of your customers and team. iOS and Android apps published in App Store and Play Store.
Learn moreWebsites that actually sell
Your brand and services online, ready to capture clients. Corporate sites, campaign landing pages and online stores with integrated payments.
Learn moreMarketing and AI-driven campaigns
We run and optimize your Meta and Google Ads with a focus on business results. Lead-gen campaigns, clean tracking, and AI funnel diagnosis. You pay the ad spend; we manage the campaigns.
Learn moreHow we work
From your problem to working software, in weeks.
- 01
Discovery
We understand your operation, your pain points and what you want to achieve. We leave with clear scope and price.
- 02
Design
We think the product through before writing code. Screens, flows and clear technical decisions.
- 03
Build
Weekly deliveries you can see and test. We adjust as we go, no surprises at the end.
- 04
Launch and evolution
We ship to production, train your team and stay available for ongoing evolution.
Case studies
Results.
Ginga Nation
International capoeira festival site built on Astro + Cloudflare + Stripe, plus a mobile app with an integrated AI assistant for the community.
Website in production. AI-powered app in active development.
SunPower
Two products for the same client: public corporate website and an internal multi-tenant SaaS platform for solar panel installation companies.
Public site live. SaaS active in internal operations.
Falúa
Mobile app for an educational academy with role management, class scheduling, and typed operational notifications.
Published on App Store and Play Store.
Technology
AI that accelerates, engineering that holds up.
AI speeds up every delivery; real engineering makes it hold up. We use the same tools quality software is built with today. No legacy debt.
- Claude / MCP AI
- Vercel AI Gateway AI
- Next.js Web
- Astro Web
- FlutterFlow Mobile
- Flutter Mobile
- Supabase Backend
- Vercel Hosting
- WordPress CMS
- Stripe Pagos
- Resend Email
Who we work with
We work with two types of clients.
Founders and growing teams
- You have a validated idea and need a first version running in weeks, not months.
- You've already gotten quotes from agencies and the timeline or price doesn't add up.
- You need a trusted technical team you can scale operations with.
Companies with established operations
- Your team operates with Excel, WhatsApp and email. It doesn't scale anymore.
- You have repetitive processes your people do by hand that should be automated.
- You want to integrate AI into your operation but don't know where to start.
Frequently asked questions
What our clients ask before hiring us.
How much does a project cost?
It depends on scope. As reference: a first version of a web platform starts at MXN 60,000 and a complete internal system is in the MXN 150,000 to 800,000 range. In the discovery call we give you a concrete range based on what you need.
Does AI replace the programmers on your projects?
No. AI speeds up the work and automates the repetitive parts, but every project is led by a programmer with proven software engineering experience. Technical judgment, architecture decisions, and user experience come from a person; AI is the tool that lets us deliver faster and with better quality.
How long does it take?
A first working version: 4 to 8 weeks. A more complete system: 8 to 16 weeks. We deliver in versions you can use from day one; no waiting until the end to see something.
What if I want changes later?
Our systems are built to evolve. After launch we offer monthly retainers for maintenance and ongoing improvements, or we work by project if you need a specific large change.
Do you give me the code?
Yes. The source code stays in a repository you control. If you decide to work with another team at some point, there are no locks.
Do you work remotely or only in person?
We work remotely with clients across Mexico and Latin America. If you're in Puebla, we can meet in person when needed.
What's the relationship like during the project?
You talk directly with the developer building the system. No account managers, no intermediary PMs. Weekly meetings and open communication on the channel you prefer (email, WhatsApp, Slack).
Tell us about your problem.
We respond within 24 business hours with concrete questions and an initial scope proposal.